C.R. has an MBA in Sales & Marketing from Kaplan University, and is also an Associate Certified Small Business Coach (ACSBC). C.R. has over 30 years of experience in the Sales & Marketing arena, having trained sales forces large and small. C.R.’s passion for Marketing is exemplified in his approach to Sales and Marketing, seeking unique and different approaches to marketing, unafraid of telling a business owner how to improve their marketing plan. C.R. resides in Southern California and is a native Californian. C.R. shares his motto with every client: “Going from Good to Great”. C.R. recognizes most small business owners already do a good job of marketing. However, C.R. digs deeper and analyzes the small business owner’s needs, carefully identifying the right programs and services that simply make sense for the small business owner to implement sooner, as opposed to later.