Social Media Marketing or Social Media Optimization is the process of generating publicity and traffic to your Small Business, through various social media networks and platforms such as Facebook, Twitter, Google+, YouTube and LinkedIn.

Social Media Marketing increases Asset awareness in your Reputation, Business, Brand, Product or Services; as well as amplifying the engagement with your target audience, which in turn can generate more leads, prospects, clients and your biggest Asset, a 5 Star Reputation.

The importance of local listings for Small Business has changed to a Must have in today’s environment if they want to survive and thrive. The biggest asset a Small Business is their Reputation and if that Reputation is NOT 5 Star across multiple Social Media Directories, Google will not even list them on the first page.

A fully-optimized local online presence coupled with Reputation Marketing and SEO will put your business ahead of all your competition. Print marketing is quickly being replaced by online assets and as a business owner you cannot afford NOT to invest in your online and reputation marketing.

Your Reputation is the Most important Asset your business has; more than your inventory, your employees, your building or your company name. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, your brand, products or services can be posted instantaneously and spread to millions throughout the online world fast – damaging your biggest Asset, your Reputation, which can affect your status, your sales and your revenue. You cannot afford NOT to do Reputation Management and Marketing! Your online reputation IS your image in today’s business environment and it IS your greatest asset.

Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s imperative to have your online reputation monitored and have these negativities mitigated – while proactively building a positive 5 Star Reputation.